What was asked for was a responsive marketing site. What was delivered was a framework that dynamically adjusts content strategy real-time, a platform that allows quicker-to-market A/B testing, and a workflow that cuts update times in half. Oh, and it's responsive too.
The rebrand of Sci Fi to Syfy allowed the company to regain ownership of its name and distinguish it from the genre. Its launch in 2009 in the off-air channels included trade advertising, an upfront event, and a blitz of consumer and press advertising.
Designing custom websites for Audience Network to market each of its shows didn't make a whole lot of sense from a branding or efficiency standpoint. So instead, we created a responsive framework that unifies the brand experience while reducing launch time by a month.
See the sites live:
How do you compete for top talent against some of the hottest agencies in the industry? Brand your internal group and create a responsive website as the hub to a broader recruiting strategy.
Check out the site in the mean time.